Visit Florida
Situation
Emergency Tourism Marketing: counter negative, widespread information that Florida’s Beaches were covered in oil.
Emergency Tourism Marketing: counter negative, widespread information that Florida’s Beaches were covered in oil.
Insights
Durring May, June and July 2010, VISIT FLORIDA and local tourist development councils in the Panhandle and other coastal areas hired Sage to develop a national print advertising campaign to promote tourism. Multiple full page ads in the New York Times, USA Today and The Wall Street Journal were utilized.
Durring May, June and July 2010, VISIT FLORIDA and local tourist development councils in the Panhandle and other coastal areas hired Sage to develop a national print advertising campaign to promote tourism. Multiple full page ads in the New York Times, USA Today and The Wall Street Journal were utilized.
Results
With only 48 hours to develop the print ads, Sage’s ads were the first to counter negative, widespread information that potential visitors to Florida were receiving about the oil spill’s impact on Florida’s beaches and waters. The ads were featured on CNBC and other major networks.
With only 48 hours to develop the print ads, Sage’s ads were the first to counter negative, widespread information that potential visitors to Florida were receiving about the oil spill’s impact on Florida’s beaches and waters. The ads were featured on CNBC and other major networks.
