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CONCEPT DESIGN AND
IMPLEMENTATION
Business plan:
The opening business plan will serve as your blueprint for
operation, from concept design through your first year of
business. Once completed, the business plan provides an understanding
of total project costs, realistic timelines and first year
sales and profit expectations.
Operating
pro formas: The truth is in the numbers. Let us help
you create realistic budget expectations, understand market
trends, and write a weekly or monthly P & L and achieve
projected sales.
Prototype
design: With our collective contacts, and talented
architect alliance, we have created a number of successful
concepts. Let us help you organize your dream into reality.
From concept creation to drawings, we will keep you focused
every step of the way.
Menu
planning and design: Your menu is your number one marketing
tool. Let us help your organization design and plan a menu
presentation that will portray the most attractive image to
your guests about your organization’s theme, atmosphere
and clientele. We can assist you in determining the proper
menu mix, how it will impact your menu design, and how it
will impact your profitability.
Equipment
planning and purchase: We can prepare you to make well-informed
decisions about your equipment layout and purchase plan. Which
brand? What size? Where should it go? These are critical and
expensive questions to answer. Let us help you to maximize
your dollars and productivity.
Feasibility
Studies: More than just a site location study, this
involves the gathering and analysis of a great deal of information
necessary to make an informed decision about the potential
success of a specific development concept in a certain location

HUMAN RESOURCES
Management
search: Do you need help attracting the best candidates
for your establishment? We have years of successful experience
matching qualified applicants with the right concept. Let
us handle your candidate search. We understand that people
are your most dynamic resource. We will “sell”
your business to top contenders and qualify prospective candidates
with additional testing your company may require. This includes
reference checking, employee background checks, drug testing
and other company specific qualifying assessments.
Hiring:
Maintaining a staff that represents your business in a first
class manner is hard work! It begins with how you bring people
into your environment. Let us help your business organize
the hiring process for you. We will help you establish consistent
interviewing techniques, organized reference checks and ensure
that your business is in compliance with Federal and State
laws regarding discrimination and negligent hiring practices.
Most importantly, proper recruiting practices will ensure
your business finds team members who will excel in your organization.
Employee
relations: Your staff determines the success of you
restaurant. Most of the time, it’s the little things
that cause most employees to become disgruntled and leave
your organization. Learn to live by “The Open Door Policy.”
Open Door practices will help open the lines of communication
and tackle problems before they become unmanageable. “All
Of Us Are Smarter Than One Of Us”! Let us show your
organization effective ways to solicit consistent and actionable
feedback from your team members.
Termination
procedures: “Is it a can’t do, or a won’t
do?” You may have employees who are actually “Winners
Disguised as Losers.” We can teach your managers how
to coach and counsel your employees and reduce turnover. Should
termination be the only option, we will help your organization
obtain the appropriate documentation through verbal and written
warnings to fight unemployment claims and hearings.
Bonus
plans: Let us help you create a customized bonus plan
that will help stimulate your managers to perform at higher
levels. We have years of experience designing performance
based bonus plans focused on improving results in targeted
areas.
Compensation
consulting: We have years of experience recruiting,
interviewing and hiring managers throughout the industry.
Let us help you design the best compensation strategies that
will ensure you are reaching your target employees effectively
and competitively.
Governmental
compliance: Is your business in compliance with County,
State and Federal Laws? Is your organization current with
mandatory postings, mandatory OSHA record keeping, new hire
reporting, proper permits enabling to you to sell food, ice
cream, beer and mixed beverages? We can assist when obtaining
ABC liquor/beer permitting including required annual or quarterly
reports depending on restaurant location.
Harassment
Free: We can help you form a harassment (race, sex,
disability, religion) awareness program for management and
hourly employees to aid in prevention. We will also teach
your managers and executive management team how to successfully
execute an investigation in regard to harassment claims. We
will show you the proper way to handle harassment claims with
immediate response and proper documentation.

MANAGEMENT TRAINING
Daily
shift responsibilities: Proactive VS. Reactive! Let
us help organize and create specific shift responsibilities
for your managers. Make things happen instead of letting things
happen.
Action
plan development: Proactive management vs. reactive
management. Properly written action plans are concise, measurable
and realistic. These tools address people, sales and profits
and serve as a benchmark for growth and daily achievement.
Let us teach your team this valuable skill.
Operations
review format: Let us help you design a comprehensive
operations review manual that will help you objectively review
everything that happens in your establishment.
Cost
control procedures: Do your team members have a comprehensive
understanding of the P&L statement and how to impact each
line item? Or are they nice people experienced as servers,
bartenders and cooks? Let us help your team gain a real understanding
of the nuts and bolts of the P&L and how their daily actions
make a real impact.
P&L
analysis and prime costs: Prime cost is composed of
the 2 biggest and most volatile cost areas in any restaurant,
food & beverage and labor cost. Having accurate, weekly
feedback on prime cost is essential to keep management informed
and focused on their biggest and most vulnerable cost control
areas. Do your managers have the tools to control there Prime
Costs? We can help.

MARKETING
Strategic
action plans: Are you tired of wasting large amounts
of money on advertising programs that don’t work? Let
our talented team develop an internal and external marketing
strategy that is designed to promote your business in a profitable
manner.
E
Marketing: offers a new and effective marketing program
that utilizes the speed, impact, and efficiencies of email.
E-Marketing will help you to identify your best customers,
run promotions, track your broadcasts results and drive top
line sales. We are certified business partners with Constant
Contact. The leader in opt-in email marketing.
Sage
Management has partnered with Constant Contact®,
the leading email marketing service for small businesses,
to provide you with a full email marketing program.
WHY EMAIL MARKETING?
- It's Affordable - a great return for a minimal
investment.
- It's Effective - turn your customers into loyal
customers.
- It's Immediate - generate an instant response.
- It's Measurable - see who is opening your emails
and what links they click on.
HERE'S WHAT WE CAN DO FOR
YOUR BUSINESS:
- Create a customized email marketing plan
- Design professional email campaigns that support
your brand and services
- Write compelling copy for your audience
- Manage your email lists
- Send your message and track your results
Email marketing is one of the most powerful and effective
tools available to you. Let us put it to work for your
business today. Contact us
now at for a free email marketing consultation. |
Event
Promotion, Management & Execution: Let
us help you plan your next event. Just a few things to think
about... Promotional strategies, checklists, press releases,
sponsorships, co-op charity alliances, banner sites, posters,
leaflets, advertising, press launch, artist bookings, rider
contracts, event signage, welcome receptions, etc. We can
provide a full range of promotional, management and execution
services for your next event. We can even brainstorm your
next concept with you. We will provide best practices for
increasing attendance at events, decreasing event costs, and
streamlining event management.
Local
Store Marketing: We understand the importance of promoting
your business at a ‘grassroots’ or society level
within your community using database management, sales driving
promotions, email marketing, loyalty programs and community
relationships to increase sales.
Point
of Sale material design and production: Do your POS
materials serve as an internal sales tool or as a space eater?
We can help create first class promotional SALES pieces for
any aspect of your establishment.
Public
relations based marketing: "Advertising you pay
for, public relations (PR) you pray for." Though the
adage is an old one, it is especially true today. People often
confuse restaurant PR with any form of restaurant advertising,
but the two are dramatically different. Simply put, restaurant
advertising places ads while restaurant PR places news. Both
are designed to elevate consumers' interest in product or
service. Both often use the same media – print, radio
and television and the Internet. This is where the similarities
end. We can help you generate news worthy events and products
and get them in front of the media through our extensive press
list.
Web
Site Design: Let us design a first class web presentation
for your establishment to maximize your appeal and accessibility
to your customers.
Competitive
analysis & positioning: Want to know what your
competitors are doing? How much they are charging? Who they
are advertising to? We can gather and analyze your market’s
information and let you know how you stack up and where your
opportunities lay.
Retail
Branding and Sales: Want to start a retail program?
Got a great logo and want to show it off on a t-shirt? Want
to write a cookbook and brand it to your restaurant? Got a
great sauce and need it bottle, labeled and ready for resale?
We can build you a full retail program guaranteed to add another
revenue stream to your top line. We can merchandise your existing
products or design new ones for you. We can provide you with
all the P.O.P (point of purchase) materials to sell your products.
We can even get your website to sell them for you with a full
online retail program.
Branding:
Do you send a clear message to your customers about what type
of establishment you are and who your ‘ideal’
customers are? Let us help you create an identity and brand
that will clearly distinguish you from your competitors.

GRAPHIC DESIGN
Email Blasts, Club Flyers, Logos, Menu design and development, Print Ads, Brochures, Point of Sale Materials, Posters, Banners, etc. We have graphic designers that will create ‘get-noticed’ promotional sales pieces for any aspect of your establishment to ensure a first class representation to your customers. Below are a few samples.
Celeb Chef
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Celeb Chef 2
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Celeb Chef 3
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Celeb Chef 4
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Junior
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Ladies Night
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Molly
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Santa
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Seagar's
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Seagar's 2
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Seagar's 3
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Seagar's 4
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Cox
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Donnie
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Sportsbook
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Twisted Logo
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Twisted Palm
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Wild Wine
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Gift
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3n1
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DHA
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DHA
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DHA
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Coupon
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Event
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Kajmir
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World Cup
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Halloween
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Live
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Sports Book
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Father's Day
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Harvest
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logos
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Rock
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Best
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Pink
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vessie b.
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MANAGEMENT INFORMATION
SYSTEMS
Sage Management provides custom, web based communication
software packages for restaurants and retail businesses. We
begin with a basic template of modules and cater these modules
to fit client’s specific business needs. We can have
a functional template working for you within one day.
Versatile
Intranet Communication Module
Specifically customized for your restaurant or retail
store
- Collaborate among staff and partners
- Improve productivity
- Protect your important files
- Save time and money with this virtual web-based
paperless system
- Successfully post, send, retrieve and store vital
information quickly and easily
The Intranet software helps you stay in contact with
your team members with tools like: MOD Reports, Meeting
Planners, Document Libraries, Event Organizers, and
Work Force Management Tools. Communication and collaboration
are key elements of successful companies. Providing
your team members with the tools to effectively and
efficiently do their job is certain to positively impact
performance.
Our resource center provides you a private space that
gives restaurant organizations the ability to organize
information, readily access that information, manage
documents, share event calendars and enable efficient
collaboration, all in a familiar, browser-based environment.
Because all your important business information resides
in a central repository, it's available at any time,
from anywhere in the world, using a simple web browser.
Authorized users working in the field such as district
and regional managers, suppliers, partners or clients
can also use it to collaborate, communicate and share
business critical information. Our sophisticated filtering
and security features virtually eliminate the threat
of computer viruses corrupting and exploiting data on
the system. |
Click
here to take the SAGE Intranet for a
test drive.
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Virtual
MOD Reports: Keep everyone on the same page...all
the time! Get rid of that old “Red Book”.
Quickly send and receive the end of shift or business
day statistics, notes, sales, labor, goals, repairs and
maintenance, new hires, 86'd, specials, comps and promos,
customer relation issues, etc. to any and all you wish
on your management team. This tool will be used by any
M.O.D. to communicate what transpired that shift or that
day. The MOD Report can be read by all other managers,
partners and owners so that the instant flow of information
is given to all. Further more, each of the MOD reports
are archived and saved on a web-server for instant retrieval
- anywhere, anytime. |
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Virtual
BEO: Banquet Event Organizer
The BEO lets you quickly and easily book new events or
edit existing ones. It provides instant access to all
your information from any computer with internet access.
It effectively manages event details for banquets and
special events and is extremely easy to use – you
and your team can be trained and organized in less than
5 minutes. We can customize the BEO to your operation
to get you and your team on the same page – all
the time. |
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Virtual
Document Library: Instant storage and retrieval
One of the most time consuming aspects of being a manager
is trying to get the appropriate material to the right
people in your group. The Virtual Document Library allows
managers to upload and store documents on their group
home page for easy access by their group members. Once
uploaded to their home page, group members can easily
access and download the documents. Simply the best organizational
tool for the office; upload and retrieve all of your forms,
manuals, spreadsheets, checklists, pictures, marketing
materials, logos, sound files in an instant from any computer
online - anytime. Stored in an offsite server and password
protected they are secure and safe. |
Virtual
Meeting Planner: Instantly print everyone’s meeting
notes into one meeting agenda. This meeting planner allows
individuals, managers, department heads, division heads, owners,
partners, etc. (any who participate in regularly scheduled
meetings) to go online from any computer and input what they
wish to discuss at the next meeting. Then right before the
meeting simply print up the meeting agenda and issue to all
involved. The great part about this is you can continue to
add notes anytime you wish and they are saved for you instantly.
Additionally, you can see everyone else’s notes on the
topics which they will be discussing...so no surprises! You
can do it from home, work or any computer with internet access.
Furthermore, all the past meeting notes are archived for instant
access and reference anytime, anywhere; Great to print and
bring the previous weeks agenda for follow up.
Virtual
Work Force Management: Communicating newly hired employees’
information along with their change and termination information
to the appropriate department can be tedious at best. Streamline
the human resources process by managing employees from hiring
to termination. The Work Force Management Module will allow
your hiring managers to send all the correct information with
ease to your book keeper, Payroll Company, or accountant simply
and quickly.
Check
List Generator: With the Sage Manager Checklist Generator,
keep all of your checklists in one standardized format, branded
with your logo and image where you can add, subtract, and
modify any checklist...anytime! Stored online and secure,
you will always have the most recent and up-to-date checklist
at your fingertips.
Virtual
Rolodex: Post and share all your vital company contacts
in one place for all your team to use. Access anytime from
any computer connected to the web. A virtual rolodex –
always organized – always accessible.
POS
purchase consulting: Choosing a Point of Sale computer
system can be a daunting task. POS dealers have a slight advantage
in that they are the ones educating you about their product
and they want you to buy it! We will help you understand your
POS requirements by listening to your concerns and understanding
your budget. I will then represent your best interests. Whether
you already have an existing POS system and need assistance
in maximizing capabilities, are looking to upgrade or replace
your current system, or are simply interested in a brand new
system, I will be the expert in your corner.

PROFIT &
LOSS
Comprehensive
budgeting: “The drudgery of the numbers will
set you free”. Understanding budgeting will improve
the profitability of your business. Let us help you with comprehensive
and realistic budgeting that will serve as your benchmark
for comparison.
BOH
& FOH controls: We have proven methods for controlling
costs in the back-of-the-house and the front-of-the house.
Let us teach you these simple “Ah-ha’s”
that will simplify the keys to controlling your costs.
Inventory
Management: Whether you operate a takeout delicatessen
or a full-service restaurant, the amount of money you make
depends to a sizable degree on how well you manage your food
inventory. Food cost is often a restaurant's largest single
expense, and is second only to hourly labor in the overall
cost of running a restaurant.
Labor
scheduling: “Do I add staff to grow sales?”
“Or do I cut labor to save money?” This is one
of the most challenging issues we face. Let us help you create
a schedule that will be an effective tool providing quality
service in a cost effective manner.
Productivity
management: Is your back of the house as efficient
as it should be? Let us show you how to measure productivity
and give your business consistent and realistic labor targets.

TRAINING
New
store opening training: Utilize our experience to create
a New Store Opening Training Program that provides high impact,
effective training to all employees. The training begins with
the selection, training and certification of your organization’s
trainers. We will customize the program to fit in your organization’s
time frame covering all training classrooms, hands-on training,
role-playing and numerous other learning games that will stimulate
and educate your staff. Mock Service (practice-runs) will
be organized and implemented before the grand opening. Daily
on-site support throughout the opening period is also an option.
Training
Manuals: Your training materials are a reflection of
your business. They are the standards by which you expect
your team members to perform. Do your current materials represent
your vision in a clear, consistent and professional manner?
We can either create new materials or revamp your current
materials, helping you provide the tools that will ensure
learning in a "fun" hands-on environment. They include
Hourly Manuals for all positions (workbooks, tests, cd-roms,
on-line or hardcopies)
Custom Menu Specification books including prep, cooking procedures,
ingredients, plate presentation, picture specs, etc.
Trainer
certification program: Let us help you teach your trainers
how to leverage their expertise throughout your organization.
Train the Trainer manuals and Trainer Guides for in-house
training programs will be created to teach in-store training
responsibilities designed to assist management with all aspects
of training and administration responsibilities for new hires.
Customized
management training: Does your current management training
practice a “Ready, Fire, Aim!” approach instead
of a “Ready, Aim, Fire!” approach? Let us help
your organization design a first class management training
program that represents your business in a clear and consistent
manner. Our programs begin when the candidate accepts the
offer. We will customize pre-start date material for reading,
management new hire packets (covering your company legally),
training schedules, and if applicable, negotiated out-of-town
training expenses. We will help you design a week-by-week
training schedule with manuals and various materials ensuring
your new hire is prepared for success.
Refresh
and refocus seminars: Staff meetings a drag? Try our
approach of round robin sessions, where employees are interacting
and learning. The sessions refocus FOH and BOH employees on
all critical points of service that truly create “Raving
Fans.” These sessions build an understanding and camaraderie
between all of your employees focusing on the core essentials
of service. These sessions are great!
Shift
meetings: Are your staff members consistently delivering
the same message to your guests everyday? Initial training
programs for new hires are a necessity, but how quickly does
your staff forget the basics of the operation? Let us help
you implement a day-to-day program for managers to follow
keeping your staff aware of daily happenings, specials, events
and promotions. This quick and interactive daily training
tool will help your team members build their product knowledge
and dialog to boost your sales and their tips.
Food
Safety and Responsible Vendor Programs: As a certified
proctor, we are able to train your staff and managers on proper
food handling and responsible vendor programs. These programs
will often lower your insurance premiums.

GENERAL
One-on-One Coaching: The Personal Coaching
Program is three months of unlimited access to John Hall by
e-mail, phone, fax, regular mail, or in person. I help owners/operators
with any issue that is affecting the performance/profitability
of their restaurant/club. (I'm notoriously flexible about
the three months and readily provide grace periods to take
care of any loose ends. This is a very powerful, personal
learning experience.)
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